Digital from the Start
The digitalization of processes, data collection and analysis, and the use of KPIs to optimize results and efficiency are in our DNA. That’s why we rely on automated and digital processes from the very beginning—both internally and externally.
Our Unique Selling Point: "All-Digital"
In every area, we strive for digital, automated solutions that optimize processes while generating valuable data.
We have developed a proprietary property management system that has already fully digitalized numerous processes:
✅ Online booking system
✅ CRM system
✅ Accounting system
✅ Digital handover protocol & online check-in
✅ Ticketing system
✅ Membership & community management
✅ Paperless marketing campaigns
✅ Cashless payment in our properties
Digitalization Simplifies Both External and Internal Processes
Our digital property management system offers numerous benefits—for tenants, customers, and ourselves:
🚀 Maximum efficiency & speed
🖥 User-friendliness
📊 Data consistency & a single point of truth
💡 Reduction of manual processes for small, cost-efficient teams
🌍 100% remote management capability with in-house IT for rapid implementation
Our high level of digitalization allows us to make data-driven decisions for the continuous optimization of pricing, costs, and NOI. A deep understanding of data and KPIs is key to better decision-making and optimized performance. That’s why we have developed our own property management system, ensuring complete data transparency.
The Success of Our Digitalization Strategy in Numbers
📈 Over 94% direct booking rate via our Neon Wood platform
🏢 Full occupancy of all managed properties
📱 Tenant app & the nudging project
A major milestone in our digitalization strategy is the development of our tenant app, which we created in collaboration with the Hasso Plattner Institute in Potsdam.
Benefits
🔹 Bundling all digitalized functions, tenant processes, and services into one app.
🔹 Optimizing customer experience, process speed & data collection.
We are consistently driving digitalization in the real estate industry—enhancing efficiency, transparency, and user experience.